AI visibility, without the jargon

Short explanations of AI visibility, AEO, GEO, and SEO: where the terms overlap and what you can actually measure.

What is AI visibility?
Measure brand mentions and citations in sampled AI answers. Build a prompt set, report failures, and interpret results.
Answer engine optimization (AEO)
Publish clear, verifiable answers. Learn what to improve, how to keep pages crawlable, and which outcomes to measure.
Generative engine optimization (GEO)
Plan a GEO study with stable prompts, saved responses, and repeat runs. Separate observed changes from causal claims.
AEO vs GEO vs SEO
Compare the goals and measurements behind SEO, AEO, and GEO. Understand where the terms overlap.