AEO vs GEO vs SEO

Typical observations include indexed pages, impressions, rankings, clicks, and organic conversions. The unit is usually a query and a result page. Google includes traffic from AI Overviews and AI Mode in the Web search type in Search Console; this is not a separate AI visibility score.

The question is whether an answer system uses your information and presents it accurately. Track the answer text, citations, and referral behavior when the product exposes them. AEO is often used as a broad name for AI answer work.

Look at how your brand or site appears for a fixed set of prompts. Track mentions, descriptions, recommendations, citations, and changes over time. Name the AI product and say whether you used its website or API.

Accessible, accurate pages help traditional search and can also provide source material for AI features. Google says its Search best practices apply to AI Overviews and AI Mode. A single page can serve all three goals. Report search performance, answer accuracy, mentions, and citations as separate outcomes rather than calling them one ranking.