Answer engine optimization (AEO)

For each important question, publish a direct, checkable answer. Name the entity, define terms, state limits, and link to primary evidence. Use headings that match the question a reader is trying to resolve.

Update product facts at their source. If a pricing, feature, or availability claim changes, stale copies across several pages make the answer less reliable.

Make important text available in crawlable HTML. Use descriptive titles, internal links, canonical URLs, and a sitemap. For Google AI features, Google says established Search best practices remain relevant; no special AI schema or new AI text file is required. A page must be indexed and eligible for a Search snippet to qualify as a supporting link. Eligibility does not guarantee inclusion.

Track cited URLs and brand mentions separately across a fixed prompt set. Inspect the exact response before calling a change an improvement. Referral traffic and conversions are separate outcomes from appearing in an answer.